Pizza Hut for the NFL

We were presented with boards that looked amazing. Our challenge was to find a location within five miles of Pizza Hut's test kitchen that we could use to create all the assets for the NFL postseason campaign. The five mile thing was so that the test kitchen could keep churning out hot, fresh pizzas. We had a prior history with the creative team, so we knew we'd be in for a fun project.

Our team found a home near Pizza Hut. The challenge was that it needed a kitchen off the family room and we did not want it to be a “McMansion”. Which is a challenge in Plano, Texas

The brief called for multiple assets, including GIFs, Boomerangs, stills, stop motion, and a 15-second spot.

We started the day with the most complicated piece, the spot, which is called "Sweet Catch"  We spent a few hours setting up the scene and rehearsing, assuming that we’d trash the room on every take. 

Our AD called action, Courtney, our star, made her move and... nailed it the first take -which never happens! Everyone was shocked (but excited). We did a few more takes but we all knew which one we'd use. The remainder of the day was fast and furious as we accomplished all we set out to do with style and humor.

The results speak for themselves, most of which are represented on this page. Check them out. We hope you can come up with something this challenging for us to collaborate on