THE BRIEF

Talk about taking a trip back in time...when the anniversary of JFK's assassination was approaching, a few years ago, we got a call from a team working on unique commemoration project for the fallen president. 

In a surprise turn of fate, Lee Harvey Oswald's cell was still intact, at the time, inside of an abandoned jail, but it was scheduled to be dismantled a few months later. By some miracle, we got access to the property and photographed it empty -a very eerie experience that translated to the images, as you can see.

THE PRODUCTION

To complete the project, we took the text from the speech which JFK was supposed to make that day at the Trade Mart and had a diverse section of people recite it -from inside Oswald's cell- while looking directly into the camera.

The words he never got to say to the nation:

"The United States is a peaceful nation. And where our strength and determination are clear, our words need merely to convey conviction, not belligerence. If we are strong, our strength will speak for itself. If we are weak, words will be of no help."

RESULT

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